A Practical 2–4 Hour Competitor Analysis & Market Intelligence Sprint for PM/PMM Teams
Most PMs and PMMs don’t avoid competitor analysis and market intelligence—they avoid the time sink. This post lays out a practical 2–4 hour mini-sprint to validate assumptions across customer, competitor, and market reality, with a lightweight scorecard, quick source QA, and a decision-ready synthesis.
6 Questions to Ask Before Starting a Competitive Intelligence Project
Competitive Intelligence can range from a quick fact-check to deep, strategic research shaping long-term decisions. This post introduces a simple six-question framework that brings structure to CI work, helping teams stay focused, aligned, and produce insights that actually influence decisions.
3 Simple Competitive Analysis Frameworks to Use in Your CI Strategy
Frameworks turn competitive intelligence from abstract thinking into practical, decision-ready analysis. This post breaks down three classic frameworks—SWOT, Porter’s Five Forces, and the 2×2 matrix—and shows how to apply them with a CI lens to uncover insights, anticipate moves, and support better business decisions.