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AI
Notes on reading markets, telling signal from noise, and using AI for research.
Why Most Battle Cards Fail (and How to Rebuild Them)
Research practice
Win/Loss Research: Why It Fails and How to Redesign It
A Practical 2–4 Hour Competitor Analysis & Market Intelligence Sprint for PM/PMM Teams
All published blogs
8 articles
01
Why Most Battle Cards Fail (and How to Rebuild Them)
Competitive enablement
Frameworks
Research practice
→
02
Win/Loss Research: Why It Fails and How to Redesign It
Research practice
Win-loss
→
03
A Practical 2–4 Hour Competitor Analysis & Market Intelligence Sprint for PM/PMM Teams
AI workflows
Positioning
Research practice
→
04
Do You Really Need a Market Research Report?
Market research
Research practice
→
05
3 Simple Competitive Analysis Frameworks to Use in Your CI Strategy
Competitive strategy
Frameworks
→
06
6 Questions to Ask Before Starting a Competitive Intelligence Project
Research practice
Frameworks
→
07
What Is Competitive Intelligence (CI)? An Introduction
Competitive strategy
Research practice
→
08
Why Competitive Intelligence Is More Than Competitor Analysis
Competitive strategy
Positioning
→
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