Competitive advantage
starts with intelligence

Understand your market and product–market fit. Then decide what's next.

Discuss a decision

Research & advisory

Hands-on competitive and market intelligence to support real decisions.

Market and competitor analysis

Directly tied to a concrete decision, such as roadmap planning, product positioning, feature launches, or go-to-market direction.

Discovering and exploring opportunities

Identifying new markets, adjacent verticals, and meaningful whitespace in crowded categories.

Creating differentiated positioning and narratives

Built from evidence and grounded in market reality.

Understanding existing and potential customers

Combining internal and external signals to build personas, clarify buyer intent, and surface real pain points.

Automating market & competitor monitoring

Designing AI-enabled monitoring so relevant signals surface proactively.

Discuss a decision

Mentoring & workshops

I work with product and product marketing teams to strengthen how they use competitive and market intelligence in their day-to-day.


Teams learn to ask better questions, run effective research and turn signals into clear implications.

They work on real competitive or market questions tied to their role, applying AI and strong research and analysis methodologies.

There are a few ways this can work:

  • hands-on workshops around concrete problems or decisions

  • focused working sessions embedded into ongoing work

  • ongoing mentoring programs to raise the team's baseline over time.

Discuss mentoring & workshops

I work at the intersection of competitive and market intelligence and decision-making in B2B tech.

I build CI programs and do hands-on research with product, product marketing, and go-to-market teams across a range of products and markets. Over time, that’s meant working on decisions that range from very tactical to ones that shape longer-term direction.

The output isn’t just a document. It’s clarity on what matters next.

Hi, I'm Alina Sharon-Green

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  • "Alina brought clear, well-reasoned competitive and market insights into our leadership discussions"

    “Her input contributed to how I thought about priorities and helped guide decision-making and planning for the broader marketing team.

    Her vast industry knowledge also helped with building positioning for the brand and for the different product releases we’ve done.”

    Tzvi Kopetz, VP Marketing, Tailor Brand

  • "This wasn’t just helpful. It was critical."

    “Working with Alina gave us clear, grounded insight without the fluff.

    Her buyer and market research, especially around personas, helped us better understand how to position and market to a new segment.

    She pushed our thinking forward while keeping us focused on what actually differentiated us. Her work helped us see where the real gaps were and where it made sense to invest.

    We moved faster, understood how the landscape and competition were changing, and were able to redirect our efforts toward things that actually moved the numbers.

    We could adjust scope when needed, spot opportunities we might have missed otherwise, and rely on research that was deep enough to support different stakeholders at different levels.”

    Nirit Braun, Director of Content & PMM, Lusha

  • "A world-class competitive analysis specialist"

    “Had the pleasure of working closely with Alina.

    She doesn't just gather data; she provides actionable intelligence.

    Her ability to dissect complex competitor movements and translate them into clear strategic advantages was instrumental in our product positioning.

    If you need someone who can help you stay three steps ahead of the market, Alina is the one.”

    Luda Greko, Product Marketing Team Lead, Imagen

Work with me