What Is Competitive Intelligence (CI)? An Introduction
Competitive Intelligence (CI) is the disciplined, ethical practice of collecting and analyzing information about competitors, customers, markets, and broader forces to produce timely, actionable insights that inform business decisions. This introduction argues for a broader, operational definition of CI—one that goes beyond competitor tracking to shape strategy, priorities, and execution across the business.
3 Simple Competitive Analysis Frameworks to Use in Your CI Strategy
Frameworks turn competitive intelligence from abstract thinking into practical, decision-ready analysis. This post breaks down three classic frameworks—SWOT, Porter’s Five Forces, and the 2×2 matrix—and shows how to apply them with a CI lens to uncover insights, anticipate moves, and support better business decisions.