A Practical 2–4 Hour Competitor Analysis & Market Intelligence Sprint for PM/PMM Teams
Most PMs and PMMs don’t avoid competitor analysis and market intelligence—they avoid the time sink. This post lays out a practical 2–4 hour mini-sprint to validate assumptions across customer, competitor, and market reality, with a lightweight scorecard, quick source QA, and a decision-ready synthesis.
Do You Really Need a Market Research Report?
Market research reports are often treated as a baseline requirement. This post looks at when off-the-shelf research is genuinely useful, where it falls short, and why clarity comes from understanding context, methodology, and what still needs to be figured out.
What Is Competitive Intelligence (CI)? An Introduction
Competitive Intelligence (CI) is the disciplined, ethical practice of collecting and analyzing information about competitors, customers, markets, and broader forces to produce timely, actionable insights that inform business decisions. This introduction argues for a broader, operational definition of CI—one that goes beyond competitor tracking to shape strategy, priorities, and execution across the business.
Why Competitive Intelligence Is More Than Competitor Analysis
Competitive Intelligence is often reduced to tracking competitors or maintaining battlecards. In practice, it’s a much broader function that supports decisions across product, go-to-market, sales, and growth by looking at markets, customers, and the wider ecosystem.